Chihuo Inc

CHIHUO is North America's premier platform empowering the global expansion of Asian food & beverage brands. With a strong foundation built over 13 years, our work bridges cultural, market, and operational gaps to help Asian F&B businesses thrive in the U.S. Our core pillars include: Taste of Asia – The leading F&B summit spotlighting Asian cuisine in North America. Since 2018, the event has connected over top restaurant operators, chefs, and brand leaders, exploring cross-border trends and innovations. F&B Expansion Consulting – Full-cycle advisory for Asian brands entering North America, including site selection, market research, store operations, branding, investment, and infrastructure setup. We've supported numerous brands in successful U.S. launches and scaling. CHIHUO Media ("") – The largest Chinese-language F&B media platform in North America, reaching over 2 million users across key cities. We amplify Asian culinary culture through storytelling, influencer campaigns, and digital engagement. Together, we are shaping the future of Asian food in North America — one story, one brand, and one bite at a time.