Chime Whisky

A whisky brand that cuts through the marketing BS and focuses on finding the right whisky for the millennial consumer base. Through our own products, new media content and education we lower the whisky threshold for beginners and cultivate their growing interest in whisky. We are your whisky buddy - we become your first port of call on all things whisky related, and convert our fans into active consumers. The CHIME choice box is our first product; a wechat mini-app powered on/offline whisky tasting experience, our mini-app leads you through the 7 key flavour profiles of Scotch while giving you the option to read up on the fundamental knowledge needed by all beginners. Reducing tasting to simple ‘yes or no's - would i drink this again? CHIME have developed an algorithm that will provide you with a flavour profile radar chart and affordable recommendations that suit your profile. Our multi-platform new media content matrix drives our fans to become whisky consumers by lowering the cost for their first whisky purchase. Active content on WeChat, DouYin, KuaiShou, Bilibili and ZhiHu with direct sales through WeChat, T-Mall and DouYin as well as traditional offline sales channels.