China Edge

China Edge is a collaboration of sector experts with a wealth of experience in China - including expertise in strategy, the China outbound travel sector, web and social media programme development, and cross-cultural training - that brings you the knowledge of how to target, engage and retain wealthy customers from China. China Edge brings the luxury retail, hospitality and travel industries best practices from across the globe, provides strategic and tactical recommendations, and provides insights into the behaviour, aspirations and preferences of high net worth (HNW) Chinese consumers.