China Inroads

China Inroads is a management consultancy firm, operating between Europe and Greater China. With 20+ years of experience in China business, we provide tailored strategic solutions to European companies at a crossroads with their Chinese subsidiaries or partners. Drawing from the insights of all people involved, we assist in overcoming corporate challenges by creating a strong China Strategy that has the support of all stakeholders. Our experience and expertise lie in- Risk Analysis - identifying and prioritising risks and opportunities for fact-based decision-making - Strategy Development – creating a robust China Strategy with workable governance structures - In-house China Advisory - C-level business coaching, helping you navigate fast-paced markets - Insight in Perspectives - detect blind spots and gain insights through third-party consultation Additionally, China Inroads established a joint venture, “EQ+”, with our long-standing business partner Equasia Group. By joining forces, we can offer you an even more comprehensive scope of services, such as Business Models and Corporate Restructuring. As a seasoned Sinologist, our director Valérie Hoeks brings over 20 years of experience supporting European and Chinese management teams and board members in navigating complex strategic and cultural challenges. As a trusted advisor, she helps you grasp diverse business environments for long-term success, aligning cross-border teams and ensuring the smooth development and execution of smart business plans. Found yourselves at a crossroads? Send us an email – we are happy to help: info@chinainroads.com