Choopy Lures

Charlie, founder of Choopy Lures, has been building lures since 1997. At first it was just a popper carved by knife, but soon evolved into lathe-turned swimmers,needlefish and darters. While the early plugs weren’t pretty, they were the foundation for the long process of learning how to build a plug, and what properties a lure needed in order to induce a fish to strike. Anglers fishing the shoreline of NJ and throughout the Northeast, put his plugs to the test. The fish and fellow fisherman approved! He started producing needlefish, then production followed with metal lipped swimmers, darters, pikes and poppers soon after. Choopy Lures continues to evolve with better materials, methods and designs in order to produce the best possible lure for fisherman everywhere.