Chris Morton Associates Ltd

CMA helps client companies to: • get more of the right type of customers, • find the best locations for their next development and • analyse markets and internal factors to build a stronger business. Trading since 1991we have worked with private and public organisations to review existing markets and profile existing and potential customers to plan for growth and increased profitability. We have also worked on many market feasibility studies and operational reviews to identify and maximise market opportunities. The company specialises in the retail, tourism, hospitality and leisure industries, based on both practical experience & consulting experience. At the heart of the company’s services is the ACORN (A Classification Of Residential Neighbourhoods) demographic profiling system. This enables to fully understand both customer characteristics and market opportunities and ensure that all advice is based on research and not on theories or beliefs. A full list of services includes: • Market feasibility studies to test the financial viability of a business plan, • Customer profiling to enable companies to better understand who their customer is and, more importantly, who their best customer is. • Area analysis to identify where more of the best types of customer live – and how they can be contacted. This is supported by market research findings to show how they preferred to be contacted. • Geo-mapping of business locations, customer clusters, prospects, competitors and the impact of local communications on both, • Location planning to identify the best sites for development, • Operational reviews to identify how business can be developed to make them more profitable. • Marketing reviews to identify the most effective and profitable marketing and sales activities and how they can be increased. Based in Stockport, the CMA primarily focusses on projects in the UK. However hotel and other hospitality projects have been undertaken in Europe, Asia and Africa.