Chromeorange Media

ChromeOrange Media helps B2B and B2C brands of all sizes tell unique, memorable brand stories, differentiate more meaningfully, and create sonic brand experiences that captivate, engage and inspire customers by igniting their emotions and forging enduring, personalized connections with them across the full spectrum of touchpoints. Meet the new brand superpower: sonic brand storytelling. Half the storytelling ability is sound. It gives sensory input that is not limited by field of vision and gets into our human brains so fast that it modifies all other input and sets the stage for it. That’s because sound activates the areas of the brain that are not part of the wiring for conscious thinking—the places where emotions are generated, with melody, harmony, and rhythm creating connection points to current and past experiences and emotions. Unlike visuals, which are stored in short-term iconic memory, sound is stored in the longer-term echoic memory and increases immersion of the audience in the story, adding credibility to the narration. That's why the sound you pair with visuals and brand messaging is a much bigger deal than you may have ever thought it was. Sound is the most powerful way to create memorable, enduring brand stories. Our Sonic Brandmasters™ have 30+ years of experience in the articulation of brand uniqueness through sound. After a deep examination of all the nuances of your brand that distinguish it from the competition, they'll create a full gamut of sonic brand assets that will connect your brand's special value with customer expectations and preferences in a way that will feel personalized to them. And, because our Sonic Brandmasters also have deep expertise in graphic design, brand messaging, content development, multimedia production, consumer behavior, and business strategy, they bring to every sonic brand storytelling project a 360-degree view of sound as a meaningful brand differentiator and growth driver.