Circle Culture Consulting

ABOUT CIRCLE CULTURE CONSULTING We are a cultural insight, brand strategy and design consultancy founded in 2001 by Dirk Staudinger, Oliver Litten and Johann Haehling von Lanzenauer. We analyze the interplay of cultural and commercial developments and its implication for brand strategies (insight-led brand growth). We create forward-looking communication and product strategies to keep global brands ahead-of-the-curve of consumer cultures. Like our naming, we have a holistic view and knowledge about every cultural segment to understand meta, macro, and micro trends to apply cross culture thinking. Specifically in a fast changing world towards artificial intelligence and empathy for geopolitical changes we need to redefine and reassess the core values and purpose of our industries. We are in our 25th year of business with offices in Berlin, Hamburg and Los Angeles, a large global network of global thinkers (i.e. MIT & Harvard Professors, Best-Selling Authors, Pro-Athletes, Artists, Space Engineers, Philosophers) and a string of blue-chip client projects (i.e. Nike, Apple, Red Bull, Nivea, Uniqlo, Birkenstock), medium-sized industry pioneers (i.e. Kneipp, Fürstenberg, Radio.net, Soho House) and visionary BioTech start-ups (i.e. BlueRock Therapeutics, Crispr Therapeutics). Circle Culture`s approach to insight-led brand growth is based on its profound knowledge of cultural trends. CLIENT EXTRACT Nike I Red Bull I Apple I Birkenstock I Chanel I Beiersdorf I Blue Rock Therapeutics I Joyn Bio I Unfold Bio | Zalando | Century Therapeutics I H&M I Converse I Soho House Berlin I Berlinische Galerie I Ikea I Deutsche Telekom | Uniqlo | P&G | Unilever | Mini I Leaps by Bayer, Brooklyn Nets