Cition M&c Llp

CITION is a boutique consulting firm which specialises in the building blocks of setting up FMCG businesses in Pakistan and the region. Food & Beverages and Home & Personal Care sectors are our hallmarks. We work with Private Equity and Venture Capital funds globally and undertake Greenfield and(or) Brownfield ventures. Our firm also has multiple equity partnerships in varied businesses across Pakistan. We actively participate on their Boards, helping create value for all stakeholders- Nutrico Morinaga; We commenced construction of 'ICI Pakistan Limited's JV with Morinaga Milk Industry Co Ltd of Japan and Unibrands (Private) Limited' of a facility in Sheikhupura to manufacture Morinaga infant formula. At an investment of Rs 5.1 billion, this is the first asset investment by a global Japanese dairy and food company in Pakistan. The tons per annum state-of-the-art facility adheres to international standards, and is aimed at ensuring that infants are provided with safe, clean and hygienic formula at competitive prices- Ecolean Pakistan; We started construction of Ecolean Pakistan’s, a fully owned subsidiary of Ecolean AB Sweden, manufacturing facility at Sundar Industrial State, Lahore. The total investment from Ecolean for this project is 110 million US Dollars and the site caters to the domestic market as well as export of finished food packing products to other markets in Asia & the middle East.