Claude & Co

At Claude & Co, we create distinctive, high-quality clothing that blends nostalgia, fun, and fashion. Since launching in 2016, we’ve made it our mission to offer memorable, unique pieces that are both attainable and aspirational — designed for parents who care about what their children wear, and children who feel unstoppable in what they’re wearing. Our DNA? Unisex, oversized, and effortlessly cool outfitting — made with organic fabrics in ethical factories. Every piece is crafted with integrity and a deep attention to detail, made to last and to be passed down, not thrown away. These are the garments your family will remember with genuine fondness — those childhood favourites worn on repeat. We don’t believe in fast fashion or fleeting trends. Instead, we keep our core collections strong and purposeful and drop new pieces throughout the year when they’re ready. Claude & Co is a place where fun and fashion meet, where adults and kids can enjoy getting dressed (and even matching), without overthinking it. Yes, we care. A lot. But we don’t take ourselves too seriously — and we don’t think clothing should, either. We’re proud to create pieces that speak for themselves, and a brand space that’s light-hearted, full of integrity, and genuinely joyful to be part of. There is no one doing it like us, we are so proud of that. We’re a small, ever-growing team with a global footprint — and you’ll find us in the wardrobes of families around the world, as well as in Selfridges, John Lewis, and other beautifully curated stores. Find us at our flagship retail store and head office LE12 7AT, and @claude_and_co