Clawmoney

New York native Claudia ‘Claw Money’ Gold began her creative career in the male dominated graffiti world. She developed a style uniquely her own, earning her a place among celebrated artists. Her iconic, three-talon tag still demands attention and reigns among the most respected worldwide. With an unwavering determination and imaginative adaptability, Claudia exchanged her paints for prints and began to construct her empire. Parlaying her street credibility, Claudia created a luxury lifestyle brand from the ground up. Since the creation of CLAWMONEY™ in 2002, the fresh designs and elevated standards landed the brand collaborations with notable brands, including Calvin Klein, Mountain Dew, Sunglass Hut, Vans, and most recently UGG. Her Nike release yielded the first sneaker by a female artist in conjunction with the athletic giant. This two-part project set the precedent and changed the landscape for today’s standard of artist driven collaborations. CLAWMONEY’s apparel, one-of-a-kind handcrafted vintage jackets, accessories, and sunglasses are worn by some of the most stylish and press worthy celebrities. MIA, Kanye West, Nicki Minaj, Santigold, and Rihanna have all been spotted wearing CLAWMONEY designs. Her apparel can be found on the racks of some of the most influential retailers across the globe including Colette, Charlotte Ronson, Patricia Field, Fred Segal, and Oh WOW at the Standard Hotel.