Clear Direction Sales Development

Transform Sales Performance for CEO Founders, PE Sponsors, and Portcos as an operator. I help founder-led companies, private equity sponsors, and portfolio companies achieve measurable growth by transforming sales strategy, building high-performing teams, and optimizing distribution channels. With over 25 years of experience in channel development and leadership—including electrical, lighting, MRO, and industrial markets—I bridge the gap between strategy and execution to deliver results that drive enterprise value. What I Deliver Sales Team Optimization – Assess personnel, processes, and performance to identify opportunities, close gaps, and accelerate results. Channel Development – Strengthen and expand distribution through trade organizations, contractors, agents, and key accounts. Leadership & Coaching – Mentor and align sales teams for peak performance and consistent growth. Growth Infrastructure – Build systems, processes, compensation plans, and forecasting models to support scale and value creation. Accountability & Metrics – Establish disciplined sales meetings, KPIs, and reporting for predictable results and better exit readiness. How I Work Fractional Sales Leadership – As your outsourced CRO/VP of Sales, I work on-site or virtually 1–3 days per week to lead your team and channel partners. Structured Engagements – Every engagement includes a defined Scope of Work to create clarity, accountability, and measurable outcomes. Channel Mentorship – Guide your channel strategy so your products reach the right customers efficiently and profitably.