Clhu

We make clothes designed to be lived in, that act as a canvas for self-expression and storytelling. There’s nothing revolutionary about a t-shirt, but then again, clothing was never meant to start a revolution. That’s what we’re here to do. The idea for ClHu was born because we couldn’t stop asking questions: Why is the current fashion system still functioning in a way that is so completely wasteful? Why are we pushing people—especially a newer generation—into binaries they don’t believe in? And why has no one done anything about the traditional sizing system, which induces shame and attachment to what we “should” be instead of the freedom of limitless style? We’ve always expressed ourselves through the clothes we choose, so it was a no-brainer to start ClHu and provide our own answers to these questions. ClHu is creativity and confidence, embodied: an all-gender brand and community platform that’s about conscious consumption, not pushing the next trend. We’re a brand that is reinterpreting resale in a way that literally attaches our human story to our clothing. A brand that’s less about branding and more about a canvas for your own personal expression; about connecting a generation and powering a movement. A movement that is made from all the elements that make us us. Our clothes represent the story of who we are today and who we’ll be tomorrow. And when ClHu arrives on your doorstep, the story is just beginning. We really do want you to keep it forever—or keep passing it on forever—and in that way, we keep adding links to the chain. Because clothing is so much more than comfort and style; it’s about personal expression, experiences, and storytelling. At ClHu, we champion radical inclusivity, human connection and facilitating the boundless spectrum of self-expression through clothing. It’s time to get a ClHu.