Cmbp - China Management & Business Program

The China Management & Business Program (CMBP) offers a unique and intensive set of crash courses – for a total of 100+ hours of lectures, guest speeches, company visits and group projects – designed to equip a high-power group of prospective managers and entrepreneurs with strategic skills in the areas of business internationalization, cross-cultural management and creative entrepreneurship, with a focus on China and the Euro-Mediterranean region. The CMBP curriculum has been developed by an international team of scholars of contemporary China together with European executive education specialists and China-based professionals. All faculty members are accomplished business executives, legal professionals and academics from some of the world’s best universities and most dynamic companies. The program aims to respond to the growing demand for highly-qualified profiles combining substantive competence on China and the Euro-Mediterranean region, good command of the basics of international business, and an entrepreneurial spirit free of naiveté. CMBP is promoted by the TOChina Hub, a partnership between the University of Torino, ESCP Europe Business School (Torino Campus) and the Torino World Affairs Institute (T.wai), in partnership with ZIBS - Zhejiang University International Business School.