Cognasia

Cognasia is a Marketing Advisory & Services company located in Singapore. Founded in 2012, with a focus on businesses in Asia, we work with clients in the Financial Services, Luxury and Lifestyle spaces across the region. We are passionate marketers at the core. We love the challenge of creating impactful marketing actions that exceed expectations. Whether it is the creation of an amazing product line, conceiving a narrowly focused segmentation strategy, leveraging and analyzing data in unique ways to uncover insights and opportunities or designing a tightly executed acquisition or customer engagement campaign; our pursuit is always of delivering the best that the market has seen. Being down in the trenches with our clients and strategizing to outplay the competition is at the heart of our effort. We want our clients to win - every time. In their victory lies our fulfillment. It is our mission to work together with our clients to transform their marketing processes and help them secure meaningful and enduring wins in the Asian market place. With over 100 years of marketing leadership experience in the region between us, we get the customer in Asia. We have personally managed the customer life cycle for leading global brands in Asia. So we get the nuances of customer and market behaviors and are able to partner with our clients to help navigate the bumps and tap the opportunities that are so plentiful in the region. We bring together this passion and expert knowledge into a neat package to offer our clients services across multiple practices in the Customer Life Cycle journey. 1.Go-to-Market strategy 2. Product Portfolio Management 3. Customer Acquisition Strategy 4. Customer Loyalty & Engagement 5. Customer and Loyalty Analytics and Campaign Creation 6. Brand and Reputation Management