Cognitive Ink

Founded in 2013, Cognitive Ink is a Human Centred Research, Mapping and Design company. We build research-led experience maps, which guide organisations to useful, usable and valuable products, services and experiences. We're a personalised service that's warm, quirky, intellectual, and obsessive about what we do. Decades of practical experience and academic study have formed our engaging and compassionate approach to exploring and uncovering hidden needs and stories. It's the secret behind our research and custom experience and service maps that help teams just like yours innovate and design better products, services, policies, experiences, ways of working and workplace cultures. Since our founding, we've worked across hundreds of projects in Australia and beyond, guiding teams in global organisations, small start-ups and everything in between. Clients include government and industry leaders in financial services, digital technologies, healthcare, infrastructure and household appliances and products. You can read more about us and our projects at