Coldharbour Communications Llc

Our purpose is to enable tech firms to build reputations of value by reaching, engaging and influencing their stakeholders through a content-first approach. What do we mean by 'content-first'? The traditional PR model is no longer enough. The way we seek out and consume news, information and other content that informs our opinions has undergone a massive transformation over the past decade, and continues to evolve - more media outlets, but fewer journalists; high-quality owned content; and search algorithms dictating what cuts through. Media coverage is still important, but it should not be the only way your audience discovers your brand. Media coverage should not be the only means of building a reputation of value. Our content-first approach replaces the old-fashioned obsession with media impressions with a healthy new obsession with reaching, engaging and influencing audiences across multiple channels. Led by a comms professional with decades of experience gained on both sides of the Atlantic, senior attention and expertise is guaranteed.