Color Theory

Color Theory is a creative agency built by Max Himmelrich and Indigo Hansen. At its core, it was built to specialize in value-add social media: a form of content creation that focuses on how businesses and organizations can provide value to their audience, rather than the other way around. Through trial and error, we learned that Color Theory is more than a social agency. We’ve had the chance to work in branding, packaging, product design, brand partnerships, and more.the best part for us is that each project exists together within a mission-aligned community. Rather than following the traditional agency model, Max and Indigo have decided to keep the shop small: a tight-knit group of creatives who each bring their own sensibilities to the table. Our work is a direct result of putting those creatives in a shared space and letting them run wild.