Colordna System

colorDNA was started in 2008 by Andrew Dalgleish whom designed an algorithm to digitally match clothing to the personal characteristics and requirements of the consumer. In September 2015 a patent was granted. In 2011 the colour component of ‘the item recommendation system’ was isolated and the research, writing and development of a human colour system begun. In 2012 the Australian Federal Government recognised Andrew’s research into creating human colour palettes, human profiles, and a human colour analysis, as a scientific process, awarding his company an annual R&D tax grant – which continues today. Through this time Andrew and the colorDNA team developed a three-dimensional range of full spectrum human colour palettes and profiles, and a digital human colour analysis. These assets were created and used in conjunction with the ‘Color Me Beautiful’ 12 season, colour theory. After approximately eight years of trying to amalgamate the colorDNA assets into the seasonal colour theory system, Andrew found only certain processes of the seasonal theory had a scientific basis. He concluded a new human colour system needed to be created. In the process of researching and developing the colorDNA system, innovative and exciting discoveries, developments and processes were created. Andrew used the structure of his colour palettes, applied the principles of scientific colour theory and together with several human genetic principles, developed the colorDNA system. The new human colour system, separates, classifies, and matches individual human colour characteristics, and combines the results to produce a personalised colour identity, described as one’s ‘Colour Expression’. Andrew would also like to use the colorDNA system to help change the false narrative and innate perception which exists around the colour of humans. ‘All people are people of colour’, not just people with a medium to dark colour expression.