Comercio Epico

COMERCIO EPICO IS A HIGHLY SEGMENTED CONTENT COMMERCE NETWORK MAINLY FOR THE HISPANIC US MARKET AND LATIN-AMERICA THE PROBLEM Most consumers don’t know exactly what they want, let alone can they be considered subject matter experts, and this is why they react very positively to valuable, relevant and highly targeted content aimed to support their buying decisions. Market research shows that content marketing strategies generate 54% more leads than traditional marketing, duplicating conversion rates when applied to an e-commerce venture. THE SOLUTION We will create a network of e-content commerce sites, each one of them: 1) Targets a very specific niche market; 2) Features valuable content originally produced and/or curated by a federated team of subject matter experts (our non-resident gurus); 3) Offers a reduced catalog of highly relevant products also curated by our gurus; 4) Shares the same processes, content production and editorial board, e-commerce logistics platform. The network itself is targeted to the Hispanic market in US and to the Latin-American market. So far, the selected categories (brands) are: arts & crafts, digital lifestyle, sex toys and paraphernalia, products for babies, pet products and wines and delicatessen. THE OPPORTUNITY The United States is on a path to ethnic plurality, which is largely driven by remarkable Latino consumer market growth. The Hispanic market’s size, growing clout, and buying power of $68 billion online spending in 2013 depict an excellent opportunity, more over if we include the Latin-American online market size, which in 2013 reached more than $180 billion.