Comms Business
Launched in Comms Business is the leading media brand covering the UK’s ICT Channel. With a high quality market leading monthly business magazine, a hugely popular weekly e-newsletter and daily updated website; we truly offer the best coverage of our market sector and the highest return on investment for our clients. The consumption of content has irreversibly changed over the last five years and Comms Business has invested a lot of time, effort and energy in delivering content to our audiences in the way they want it. As the Editor of Comms Business, I have personally spent countless hours thinking about the Channel and how our audience has, and will continue, to change. Is print dead? No! Not even close, but we are entering a period where a hybrid model across digital and print is essential to retain and grow readership. Part of this transition has included the introduction of live streaming to the editorial agenda, we are now bringing you unique streamed content which is simply unavailable anywhere else in the Channel press. Our social media presence has evolved over the last five years into being a major delivery system for Comms Business content. People now sit on these platforms as a means to digest content from multiple sources and we are utilising our following to encourage the Channel to digest and interact with content delivered over our various platforms. Our print edition will remain at the forefront of the industry, but rather than a me-too proposition disseminated over our digital Channels, we are now leveraging our various formats so we can play to their strengths. In essence, the Channel can consume content from us in the way they want to. If its snippets of information over social, in-depth articles in print or live streaming interviews over the web… we have it all.
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