Communicate Influence

Communicate Influence interviews people with great minds who work in creative fields. Our goal is to help people in marketing, journalism, and communications by sharing important insights, creative approaches to challenges, strategies and tactics, and so much more! We aim to uncover how successful creatives approach their work and reveal the influences that shape their thinking. We look at emerging trends and explore excellence and best practices. Sometimes, we’ll interview people about the less obvious connections that shape creative work. All our interviews are exclusive. We speak to sought-after experts who are thought leaders in their fields. We want to inspire you so that you can move your initiatives forward. And we want you to find something here that really spurs you on, starts a great conversation, or gets you thinking about what’s possible and what you can achieve. More than ever before there’s a synergy between marketing, journalism, and communications, with individuals moving between these specialist areas of work. While it’s true that journalists and communications pros have crossed in and out of each other’s fields for decades now, fluidity within creative fields is necessary and often expected by employers and contractors. For example, today’s marketers often have to work as content writers and comms people are expected to know a lot more than just communications planning and media release writing. Journalists are keen to exploit their skill sets and take advantage of new opportunities as the decline in print and some broadcast media continues. In addition, so many people who once worked 8 to 5 in marketing, journalism or communications are moving to self-employment. Some are solopreneurs, a few set up successful agencies, while others work collaboratively on a project-to- project basis. Whatever the situation, creative people are suddenly running businesses and need to explore excellence and best practices in action.