Compelling Cases

When buyers evaluate your solutions against the competition, how are you setting yourself apart? Skeptical buyers trust the experiences of your happy customers more than any marketing promises. Since 2001, I have helped meet the growing demand for engaging, results-rich customer case studies and success stories, to help companies land sales, win PR and build credibility with their audiences. As a case study writer, trainer and consultant - with a 1,200+ case study resume - I help companies apply best practices regarding creating, managing and using customer stories and related customer story content assets. I also authored the first book on customer case studies,"Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset." What makes me different- An understanding of technology solutions - Compelling, journalism-quality stories that support your value proposition - Asking questions that draw out strong quotes and metrics - The ability to plug into your case study process however works best for you - from managing your case study program to creating individual assets - Supporting your complete customer story asset needs, from case studies to sales slides to social media content to design I have had the opportunity to partner with some of the world's largest corporations as well as solopreneurs to create compelling customer stories featuring diverse solutions. Learn more at