Comvergence

COMvergence is a leading global research firm specializing in providing in-depth insights into the media and advertising landscape. Through its comprehensive reports, interactive tools and data analytics, COMvergence helps advertisers, media agencies, consulting firms, and digital advertising platforms to gain a clearer understanding of the competitive landscape, agency performance, and key industry trends. Using quantitative measurement metrics, COMvergence provides high-quality reference data, guidance and support for MarCom professionals/chief growth officers and spans the international marketing services groups in 50 countries. Through quarterly benchmarking reports and continuously updated databases, COMvergence keeps members informed of key 1) Agency/ advertiser relationships, and new business activity; 2) Media agency billings rankings & market shares; 3) Mergers and acquisitions (holding companies vs. management & IT consulting firms); 4) Agency leadership and talent flows. Founded in 2016 by Olivier Gauthier, COMvergence is a proud partner of the American Association of Advertising Agencies (4A’s), Campaign magazine, World Federation of Advertisers (WFA), Nielsen and Kantar Media.