Conceptual Brands

Conceptual Brands is led by mother-and-daughter team, Penny and Hannah Bebb. Drawing on decades of experience in the professional hair industry, they have joined forces with a dedicated, education-focused team to provide premium haircare products to salons across Australia. The brands they represent are committed to sustainability and quality, featuring low-impact packaging, gentle formulas free from parabens and sulphates, and enriched with organic ingredients designed to care for hair and scalp. Conceptual Brands proudly includes milk_shake® Haircare, Depot Male Tools & Co, and Kin Cosmetics. Globally recognised brands trusted by industry professionals for their performance, quality, and contribution to contemporary professional haircare. Through their work, Conceptual Brands supports salons and stylists with products and education that elevate the professional haircare experience across Australia.