Conscious Paths

Starting a routine is hard. Most people give up. Chances are, some of you here have tried a meditation, wellness or mental health app… and stopped. Maybe you picked it up again later, maybe you didn’t. Wellness apps lose most of their users within the first month. For app owners, that’s a huge problem. Why do users drop off? What do they struggle with? How can they be supported better? Right now, most apps only track mood or activity—but offer little understanding of why people disengage. The best way to build lasting well-being? Get regular support—from a coach, a therapist, or a group. But let’s be honest—not everyone has access to that. It can be intimidating, expensive, or simply hard to fit into everyday life. That’s where Conscious Paths comes in. An AI coach add-on designed to bring personalized, compassionate support inside apps. Our AI-based coach guides users, answers their questions, helps them stay consistent, and encourages progress—all while using your app’s own content and philosophy. In our first pilot with a mindfulness app, users practised meditation 3× more often, felt better supported, and reported higher well-being. We’re now preparing for a larger study to measure the impact on retention and engagement. Because users who feel supported stay longer—and are more likely to stay subscribed. Beyond boosting engagement, Conscious Paths gives app owners real insight into user behaviour. Through aggregated, anonymous analysis of interactions, we help you understand what users experience and need—so you can improve your programs and keep them engaged. For the first time, meditation, wellness and mental health apps can offer truly personalised support—at scale. Supported by the Startup & Go Emergence grant (region Auvergne Rhone Alpes), Lyon Start Up bootcamp (La French Tech), Novacité incubator (CCI Lyon Metropole)