Consumer Lab Mccann Worldgroup
The Consumer Lab is a McCan Worldgroup R&D&I department. We study the use of technology in communication, we search for examples of how brands are using technology, how do they perform in the use of technology. We publish daily in our blog and we also create tests from the acquired know-how to deliver the best possible experience when using technology to communicate.
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Trusted by sales, marketing, and GTM engineering teams.