Consumer Rock International

Consumer Rock International is a management consulting and strategic advisory firm with specialist knowledge of FMCG in Africa. We develop business, category and brand strategies and help you put them into action. We combine global best practice, processes and technology with extensive evidence-based capability. Delivering innovative and impactful solutions to your business. WHY PARTNER WITH US? We provide specialist FMCG experience and knowledge with 30 years of experience in FMCG operations on the continent. Our solutions are underpinned by a wealth of locally relevant, strategic and operational market knowledge. BESPOKE SOLUTIONS We deliver bespoke, locally relevant and consumer-centric FMCG strategy. Our solutions are designed to meet your specific needs, with no force-fitting of global model rollouts. INSIGHTFUL, ACTIONABLE STRATEGY Our experience has shown that consumers shop categories but buy brands. We evolve our clients’ business strategy into clear category, portfolio, product and brand strategies with an emphasis on commercially accretive outcomes and execution. AREAS OF SPECIALITY Corporate Strategy Business Strategy Strategic Advisory Operational Excellence Contact us to find out more: info@consumerrock.com