Conversation Agent

Conversation Agent is a cross-cultural firm that works with businesses and individuals to change a narrative that no longer works, improve culture and the ability to deliver on promises. PROGRAMS: Narrative Tune-up -> bit.ly/NarrativeTuneup New Narrative -> bit.ly/NewNarrativePack FREE Tools:* 21 Questions to Take Control -> https://bit.ly/21QsPractice * How the parts from culture to distribution go together to make your whole communication program -> https://bit.ly/WhyWhatHowWho * How Content Marketing Strategy spans from brand to customer experience -> https://bit.ly/ContentStrategyValue VALUE-CREATION FRAMEWORK Key elements to translate purpose into value on your narrative balance sheet: 1. Your Identity and Behavior: value in messaging, tone, interaction, attraction, transformation (Communication and Conversation) 2. Your Ecosystem: value in meaning, direction, relationships, community, convergence (Connection) 3. Your Operating System: value in competence, coherence, credibility, consistency, creativity (Compounding and Culture) A sustainable strategy will get collaborators, investors, and customers energized, your company habits will make it work. Beyond technical and/or scientific, and financial expertise, a culture that works connects strategy—how you make choices or purpose—with habits—how you do things, where you hold additional value. BACKGROUND: Maltoni is an experienced strategist who has created value propositions for several successful technical and scientific products and services and redefined brand and product/service value for 3 companies (Sungard Availability Services, IRMG, Cerexagri), along with several SaaS and DTC startups (Destiny Web Solutions, Venture for America accelerator program with First Round Capital, digital firms collaborations). Conversation Agent was born as a blog in 2006. It became a consultancy in 2015.