Copp

Both as a music producer and a brand manager, it has been my job to distil lots of disparate ideas into a clear concept and then create a tangible product from that. So despite the very different contexts & varying tools, my role as a creative has remained the same. My passion goes beyond just the creative process. It’s in the impact that brands and artists have on our culture and how I work towards simplifying and communicating ideas as effectively as possible using the modern tools that I have available. This is what gives me the opportunity to interpret a vision and project it onto the world in the hope of creating something memorable. I truly believe that any idea can be impactful if it’s executed correctly, that’s why I find it very important to approach every project with curiosity, attention to detail and the consumer in mind.