Copper Lane Communications

Offering public relations and corporate communications services that will: Define the big picture: Create a communications plan that will achieve your objective, whether that is to boost sales, strengthen reputation or improve employee retention. Tell compelling stories: Storytelling is an effective and engaging way to reinforce your key messages with any audience. I’ll help you identify these stories and bring them to life. Engage partners: Every successful communications effort is buoyed by advocates; I’ll help you find them, brief them, and transform them into ambassadors for your message. Prepare executives: I’ll help you make sure your executive spokesperson can articulate key messages and deliver them with confidence-to employees, conference attendees or in a media interview. Mitigate an issue or crisis: Get ready for a reputational crisis before it arrives in the form of a media call on Friday night. Expertly manage your business communications so they never become issues. I will help you do both. Land media coverage: You have big news—or do you? I will help you create an attention-grabbing media pitch and I will work with news outlets on your behalf. Shepherd behavior change: When thousands (or tens of thousands!) of people must change a habit, this creates substantial stress and communication is crucial. I will guide you through the change process to smooth out the bumps and keep your audience moving in the direction you want them to go. Measure success: With clearly described metrics, you can help business leaders understand how communications tactics contributed to achieving a goal.