Coterie Connect

Ecosystem marketing has been the Cinderella of B2B marketing for too long. It’s time to make a change. That’s why we’re building the Coterie Community. In 2020, we conducted exploratory research in partnership with the University of Huddersfield on the success factors within the global field of partner marketing in the digital and IT industry. We discovered that ecosystem marketing is underestimated, under-resourced and unsupported. It’s a place where you can… Connect - Meet your peers at monthly, quarterly, and annual events & awards Share - Share ideas and benefit from new research and thinking with our digital community Learn - Grow and learn new skills with virtual and in-person training plus a wealth of online resources