Covella

Founded in Sydney, Australia in 2018, Covella is a beach and lifestyle brand revolutionising the beach side experience. We aimed to disrupt the market and introduced our first unique product to spearhead the brand’s direction. Our first launch included our signature beach towel. Generously sized and sand-repellent with a built-in water-resistant pocket, a removable plush pillow and custom branded shoulder strap attached to the towel for convenience and ease of use. Our unique design is registered across the globe including Australia, U.S.A, UK and countries throughout Europe. The registered design grants us the rights and key market position for our invention so it cannot be replicated in the aforementioned countries.