Crazy Animal Face

Crazy Animal Face (CAF) is all about creative commercial thinking, sharing real insights from the people growing brands through bold, original ideas. We uncover what actually drives revenue and growth; the wins, the fails, and everything in between so readers can apply the same thinking to their own businesses. It’s rough around the edges, human, and never takes itself too seriously. CAF exists to push people out of their comfort zones to think differently, take risks, and create ideas that sell. We do this through unconventional formats: Podcasts with original music and poetic summaries Opinionated newsletters Events that feel more TFI Friday than TED Talk Our contributors range from CMOs, CEOs, and brand founders to freelancers and indie creatives all united by one thing: creativity that drives commercial results. Because, as David Ogilvy said: “It’s not creative in business if it doesn’t sell.” That’s creative commercial thinking — that’s CAF.