Creative Art Direction & Design

Creative Director plays an essential role in the marketing, creative, communications and digital departments. They are responsible for leading their team, developing creative guidelines and directing creative work, including print collateral, websites, email campaigns, television and radio advertising, and many related tasks. These professionals often report directly to CMOs and other directors, and they rely on extensive experience and professional judgment to plan and executive projects. Art Director is responsible for conceptual development and execution of creative ideas in products across a wide range of platforms: print, web, electronic marketing and multi-media. Strategic brainstorming, ability to present concepts to the client, design execution of ideas and quality assurance of all creative deliverables. Design, develop and complete collateral including, but not limited to, catalogs, flyers, web design, e-blasts, etc utilizing available electronic hardware and software. GRAPHIC DESIGNER is responsible for creating design solutions that have a high visual impact. The role involves listening to clients and understanding their needs before making design decisions. Their designs are required for a huge variety of products and activities, such as websites, advertising, books, magazines, posters, computer games, product packaging, exhibitions and displays, corporate communications and corporate identity, e.g. giving organisations a visual 'brand'.