Creatuals

Creatuals [creative rituals] was founded in 2009 by Meike Ziegler. Since 2009, Meike Ziegler has conceptualised and actualised over 150 creatual concepts and products for corporations, non-profits, communities and individual clients bringing purpose to brand narratives and meaning to moments of change. In short, a creatual is a distinctively designed ‘creative ritual’, formed from tangible and symbolic ingredients, marking a memorable moment in time most likely during a special event or occasion. It is a very simple, thought-provoking and often obvious concept that can be produced for personal, corporate or communal events no matter the purpose or magnitude. A creatual can take on many different forms. It can adapt to a dominant idea or central theme, or even be a stand-alone work of art. Whatever the creatual evolves to become, it always inspires: tapping into new energy, awakening fresh insights, breaking patterns and moving minds.