Crimson Brands

Established in 2009, Crimson Brands began its journey as a dedicated distributor of premium sports and outdoor brands throughout Asia, primarily serving Hong Kong and Macau. Originally operating under the name Sure Step Brands Limited, our initial focus was on the exclusive distribution of the 2XU brand. However, in 2012, we expanded our operations to a multi-brand distribution model, diversifying our portfolio and enhancing our market presence. In 2019, we took a significant step by rebranding to Crimson Brands Limited, a name that now represents our commitment to bringing a wide range of top-quality sports and outdoor brands to our valued customers across the region. In a pivotal move in 2023, we decided to further refine our mission by focusing on sustainable brands. This strategic shift underscores our dedication to promoting environmental responsibility and sustainability in the sports and outdoor industry, ensuring that we contribute positively to the planet while delivering exceptional products to our consumers.