Croma

Croma, a brand of Infiniti Retail Ltd, a wholly-owned subsidiary of Tata Sons, is one of the first organised consumer durables and electronics retailers in India. With over 540 stores across 200-plus cities, the company continues to aggressively open new stores to expand its presence especially in suburban regions of metro cities along with tier-2 and tier-3 cities. Croma offers its customers a world-class ambience to shop both in-store and staged at and allows for a seamless ‘omni-channel’ shopping experience that lets a customer enjoy the best of both worlds. Through its deep integration with the Tata Neu ecosystem, the products from Croma are also available on the Tata Neu app. Croma has been featured among the 100 most valuable Indian brands in the 2024 Brand Finance India 100 report.