Crosswise Ltd. Acquired By Oracle

On April 21, 2016, Oracle completed the acquisition of Crosswise. Oracle Data Cloud is the fastest growing global Data as a Service business, aggregating more than 3 billion profiles from over 15 million websites in its data marketplace and operating the most accurate ID Graph to enable understanding of consumer behavior across all media channels. The addition of Crosswise further broadens the Oracle ID Graph to construct a complete view of consumers' digital interactions across multiple devices. Learn more about Oracle and Crosswise at Oracle's Crosswise provides the world's most accurate and authoritative device map, anonymously matching billions of PCs, tablets and smartphones to their individual users. This data enables ad tech vendors, consumer brands and premium publishers to realize the tremendous benefits of cross-device advertising, content personalization and analytics. Crosswise employs ad tech industry veterans, big data software engineers, and the world's largest team of data scientists dedicated exclusively to solving cross-device identification challenges. For further information, visit