Ctb Consulting

Micro-territorial Analysis and Local Intelligence Geomarketing is a decision support process based on the analysis and geographical visualization of business, market and context data, in order to make decisions: more effective - because it is possible to identify trends and relationships between data that otherwise would not emerge; more efficient - because a picture is worth a thousand words and speeds up the understanding and communication of information. Predictive Potential Modeling It can be applied both to individual stores and to an entire distribution channel ("Trade Directory") with the aim of: Guiding decisions on new openings and/or rationalization of the whole network; Guiding decisions on distribution expansion; Building an objective and shared basis in the Franchisor / Franchisee relationship; Supporting Trade Marketing strategies and tactics. Territory and Customer Profiling We have developed several refined micro-territorial segmentation models, through which it is possible to: Profile a territory based on the concentration of a specific target (prioritisation of campaigns, evaluation of potential, etc.); Enrich - in a totally anonymous way - lists of customers (current or potential) with additional information that our client does not have and/or that would be very costly to acquire directly on a large scale.