Curating Cambridge

Curating Cambridge Ltd, formerly Fitzwilliam Museum (Enterprises) Ltd, is a wholly owned subsidiary of the University of Cambridge. It specialises in managing a wide spectrum of commercial channels for the University of Cambridge and its collections including licensing for consumer products, retail operations, wholesale partnerships, and ecommerce ventures. The company has a team with expertise in licensing, product development, retail, digital marketing, and product sourcing and is located in the heart of Cambridge. All of Curating Cambridge’s profits go to support the important research and community engagement of the University of Cambridge Museums, Botanic Garden and University Library.