Cushla Whiting

Anna, Cushla and Hamish Whiting are three siblings who share a few things in common. They have an obsession with perfection for their craft and purpose, a love of design, architecture, and gemology, and an overwhelming sense of responsibility for what they do. Their roots in gemology date back to their father, Peter Whiting, who started a B2B diamond business in Auckland in 1978, where he supplied New Zealand and Australian jewellery clients for over 30 years. In 2013, the siblings saw an opportunity to make buying a piece of fine jewellery as unintimidating, empowering and transparent for as many people as possible. That's why they're here – to turn confusion into clarity, and to create meaningful jewels of exceptional quality that will be treasured forever.