Dais Brand Strategy Advisors

Since 1989, DAIS has been helping organisations strengthen and transform their brands. Through board, owner and executive team facilitation, we advise businesses on brand governance, IP and architecture. Our strategic, insight-driven approach includes comprehensive benchmarking to identify opportunities, challenges and areas for growth. We transform brands by uncovering what sets them apart and defining their core DNA, creating compelling identities that resonate with the people who matter most. From there, we guide organisations through transition and activation. We establish strong brand foundations, develop practical asset toolkits and craft launch-to-market strategies that enable seamless implementation and long-term brand success. Founded in 1989, DAIS is the leading Australian brand consultancy behind many successful local, national and international brands. Brands inspire what we say, what we do, what we believe and where our passion lies. As brand strategists, we are passionate about the value of building a brand as an asset to provide a clear and tangible return on investment. We create brands that grow and inspire growth in value through actions that disrupt to build a winning edge. We take our clients on a journey that both educates and empowers. We believe that brands must be designed to last and empowered with a clear attitude to really last the distance.