Damn Radical

Damn Radical is the independent consultancy led by creative strategist Dan Radley. Dan specialises in helping leaders grow the value of their brands. He likes to work collaboratively, seeking imaginative ways to bring about change. Dan is influenced by Michael Wolff’s idea that a brand is experienced in all its constituent parts – so all those parts deserve attention and ideas. The founding aim for Damn Radical is to partner with executives, entrepreneurs, marketers and creatives to articulate what’s best about their organisations. STRATEGY Interrogating the big questions of identity - who, why, what, when, how? With Dan's support and guidance, your organisation will reach agreement on what you stand for and how best to stand out. IDEAS Whether you’re a startup enterprise creating your identity or an established business seeking change, Dan's thinking will give you fresh impetus and the confidence to run with big ideas. WRITING Dan's words help your organisation connect emotionally with people. He's as enthusiastic drafting your CEO's speech to investors as he is crunching your entire brand universe into two words. Disclaimer: it takes longer to write shorter.