Darcy Lane

Darcy Lane is a Sydney-based creative studio specialising in brand identity and brand strategy for social impact businesses. Founded by brand designer Felicity McGee, she focuses on designing legacy brands. Her methodology is underpinned by the belief that your brand is an experience, and that brands must exist beyond the screen. Darcy Lane exists to amplify the impact and raise the status of social impact businesses. Through brand strategy, identity design and brand experience design, Felicity will help you develop to a fully expressed brand, ready to attract and engage your most aligned customers.