Database Marketing

About Database Marketing Magazine With more than a decade at the leading edge of direct marketing and customer management, Database Marketing magazine is the UK's premier source of information on exploiting both new and traditional direct channels to the customer. Reporting on both business-to business and business-to-consumer issues, each edition contains real job-useful information to keep readers up to date in this rapidly changing area of business. Readers can also access news, recruitment advertising, feature content and other services via the Database Marketing website at Bridging the gap between sales, marketing and IT, Database Marketing informs both those that work directly with the tools, techniques and data, and those that decide which systems and services to choose for their company – often they are one and the same person. These influential readers are users of a wide range of technology and data-related products and services, and almost all of them have buying authority. Database Marketing’s circulation is fully reader-requested, and contains an increasing percentage of paid readers- 40 per cent of the readership has a marketing or IT budget of over - 95 per cent of readers have purchasing influence or authority - 69 per cent are at senior management level or above Specialties Database and direct marketing specialist magazine