Datachoir

DataChoir is a performance marketing and analytics consultancy that helps good marketing teams get great results. We work with growth-stage companies to bring clarity to strategy, structure to execution, and confidence to decision-making. Our approach blends high-level strategic thinking with embedded, day-to-day leadership. We start by getting deep into your business model, revenue mechanics, and market dynamics to shape a strategy that fits how your company actually grows. From there, we work alongside your team to translate those goals into real campaigns, project plans, and performance benchmarks. We also take a close look at your marketing systems—conversion tracking, attribution, channel data, and testing infrastructure—to identify what’s working, what needs refinement, and what’s missing. That includes preparing your workflows and data stack to support the smart use of AI in campaign planning, optimization, and analysis. Then, as your fractional marketing leader, we stay involved: guiding projects, meeting regularly with your team, reviewing performance, and offering 1:1 coaching and mentorship. Our goal is to help your team build the systems, habits, and skills they need to keep improving long after we’re gone. Whether you're trying to scale spend efficiently, connect revenue back to marketing, modernize workflows, or level-up capabilities, DataChoir gives you the structure and support to make smarter decisions and grow with confidence.