Decision Advantage Market Intelligence

We leverage our founder's 20 years of analytical and advisory experience to provide go-to-market strategy support for driving and scaling business growth, including Total Addressable Market, product/market, and voice of customer and customer-fit analyses, and sales and marketing strategy and tactics. We are trusted advisors to private equity on commercial diligence and market research, helping investors and portfolio companies make informed, focused investment decisions. We assist companies in assembling and understanding data required for market entry, competitive differentiation, and business growth. •Provide 360 degree go-to-market strategy for B2B companies in niche markets •Advise investors and their portfolio companies to identify and prioritize new ventures and investment opportunities, validate product/market fit, and leverage data to test investment hypotheses. •Provide full buy-side commercial diligence prior to closing acquisitions