Decision Research

Decision Research is dedicated to helping individuals and organizations understand and cope with the complex and often risky decisions of modern life. Decision Research was founded in 1976 by Paul Slovic, Baruch Fischhoff, and the late Sarah Lichtenstein. The institute is composed of twelve research scientists, in four different countries. Our research is based on the premise that decisions should be guided by an understanding of how people think and how they value the potential outcomes—good and bad—of their decisions. Our research scientists and associated research staff have a wide range of expertise and work on basic research and in a variety of applied areas including aviation, business, environmental issues, finance, healthcare, intelligence analysis, and terrorism.