Deconstructed

Deconstructed is a real-time data platform providing a user data backend as an API. We don't think data should be scattered and locked up in walled gardens where you can't easily access, integrate or activate it. So we give developers powerful tools to collect, transform and activate user data within their stack. User API takes JSON data streams and automatically builds profiles of user activity and attributes, across devices and cookies. Find anything you want to know about a user or a group of users using Lucene queries. Rule API transforms user data into new data (like segments) and can queue messages and send alerts for other services when a user meets a condition defined in a rule. Built for developers who work at any scale.